Financial Law Update Back to article summary.
Preparing for the consumer protection code

Joe Beashel of Matheson Ormsby Prentice warns about the impact of the Consumer Protection Code to be introduced in July next. With fines of up to €5 million for breaching the "code", he stresses the need for regulated companies to develop a compliance system that will withstand regulatory scrutiny.
In my last article for Finance Magazine, I highlighted that the Financial Regulator intends to introduce a comprehensive Consumer Protection Code (the €Code€) in July next (although a transitional period for implementation will be provided for). The Financial Regulator recently published its response to the many submissions received to its initial Consultation Paper (CP10) of February 2005. While the Financial Regulator has indicated its willingness to amend some wording and has provided clarification in certain areas, there is no fundamental change from the approach outlined in the original CP10.
Joe Beashel



In form, the Code contains a number of general principals, some common rules for all regulated entities and some market segment/product specific rules. Submissions which criticised the approach as being €overly prescriptive€ and likely to €increase bureaucracy€ were rejected by the Financial Regulator which indicated its belief that it has €€struck a reasonable balance€.€ Whether this view is correct will depend on both time and one€s perspective. For regulated entities, it is clear is that as breaches of the Code may be subject to administrative sanctions (which include fines of up to €5 million) it will be an important challenge, this year, to develop a compliance system that will withstand regulatory scrutiny.

The scope of the Code
The Code is part of a trend of initiatives from the Financial Regulator which has sought, since it was set up in 2003, to update and standardise rules across industry sectors. This Code will replace the various sectoral codes that currently apply to regulated firms and apply to all financial services providers when operating in the State, ie. those authorised by the Financial Regulator, those authorised in another EU/ EEA country that have at least one branch in Ireland and those passporting services into Ireland.

The Code will apply to the range of financial service providers including inter alia Credit Institutions, Insurance Companies, Stockbroking Firm, Mortgage Intermediaries, Investment Business Firms and Credit Unions.

In addition, the content and application of the Code will be subject to European developments in financial regulation, particularly the Markets in Financial Instruments Directive ("MiFID") 2004/39/EC. MiFID will affect the conduct of business rules for investment business services although, as the outcome of discussions on MiFID are not yet finalised, it is not possible to be definitive on the exact impact on the Code.

Consumer definition
The initial, very broad, definition of €consumer€ proposed by the Financial Regulator was criticised by industry. Keen to ensure that small businesses would be included as well as individuals, the Financial Regulator has agreed that, for the purpose of the Code, a consumer would mean €a natural person acting outside their business, trade or profession or a business with a turnover of €3 million or less in the previous financial year€. This will include sole traders, partnerships, clubs and charities. This definition is similar to that recently introduced by the Financial Services Ombudsman. Also, it will not extend to a business that, while it may be below the turnover threshold, is a member of a larger group or is a special purpose vehicle established to carry out particular financial transactions.

Some Key issues raised in the Consultation Process
Substantial comment was received on almost all aspects of the Code. We highlight below some of its more significant provisions although we would point out that there are many more:

  • Disclosure of Fees
    The Code envisages that all €€ fees, charges and commissions€ must be disclosed. Submissions made the point that while fees and charges payable directly by the customer should be disclosed commissions are not the subject of a direct payment and the value in disclosing them is not always apparent. The Financial Regulator noted that it is currently engaged in an exercise to review €Remuneration Structure and Transparency€ and it is also considering the form and content of the information provided to customers under the Life Disclosure Regulations. It indicated its decision to retain the obligation to make full disclosure and indicated that its final requirements will take into account the outcome of these reviews.

  • Knowing the Customer
    All firms will be required to seek a sufficient and appropriate level of information about the customer in relation to the product, service or advice sought.

    The general concern of industry was that, in many cases, such €fact-finding€ would be disproportionate and unnecessary for basic products and may increase costs. The Financial Regulator accepted this point generally and has indicated that it will redraft relevant provisions to ensure that the information collected from the customer is appropriate and proportionate to the advice, product or service being sought by the customer and is sufficiently comprehensive to allow the firm to provide the customer with a suitable product, service or advice.

  • Suitability
    Firms will be required to ensure that any products or services provided or recommended to customers are suitable, based on the information provided by the customer. The industry pointed out in its response that requirements proposed in the Code would be overly burdensome and bureaucratic for some products, e.g. basic banking products or withdrawals. Although the Financial Regulator acknowledged this concern it will still require the firm to assess suitability of product or service for the customer (which is something beyond mere eligibility). Acknowledging that this will be a fundamental change for credit institutions the Financial Regulator has indicated will clarify that it will not apply to execution only customers and over-the-counter bureau de change transactions.

  • Complaints handling
    All firms will be required to have in place a written procedure for handling complaints, with new specified timeframes for updating the complainant on the progress of the complaint.
    Advertising

    The Financial Regulator seems to have taken on board the industry view that too much information in an advertisement would lead to information overload. It would likely be ignored by consumers and thus reduce the value of the disclosures.

  • Cooling Off Period
    A proposed 30 day cooling off period for all investment products will be amended to provide exceptions similar to those contained in the Distance Marketing Regulations. These Regulations do not extend the right to cool off where the value of the product depends on market movements. This change will ensure that share transactions and purchases of daily dealing investment funds for example will not be subject to a cooling off period.


Preparation
Although the Code is still in draft form the recent response from the Financial Regulator gives a very clear indication of its position on a range of issues and aspects of the draft Code. The introduction of the Code will, to a greater or lesser extent, have implications for all regulated financial services providers. Documentation (from compliance manuals to marketing materials) will need to be reviewed and where necessary updated, sales processes will need to be reviewed and in some cases new processes and procedures developed. Any such changes will have system implications and training implications for affected staff. Indeed, given the comprehensive nature of the new code it is likely that all staff will need some form of training. We would encourage all regulated firms that have not already done so to review the Code and the regulators€ response to the feedback it received and to conduct an impact analysis of its own business and to start planning to make the changes necessary.

Like all change, the more notice and planning that can be brought to bear the more successful the change process can be.

Joe Beashel can be contacted by phone: +353 1 619 9000 or by email: joe.beashel@mop.ie. Further information on the firm is available at www.mop.ie