IDA Ireland, Ireland’s foreign investment agency, has launched a new Brexit-focused digital, print and TV advertising campaign
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The targeted campaign, which is being rolled out across Europe and the US shortly, highlights a number of relevant facts on Ireland for potential investors in the context of the vote by Britain to exit the European Union, IDA Ireland said today.
Martin Shanahan, CEO of IDA Ireland said: “This targeted campaign will supplement our existing activity in our target markets where we are meeting with clients on a regular basis to discuss Ireland’s many benefits as a place to invest.” “Despite the changing political and economic landscape, IDA Ireland’s mission remains unchanged – our job is to win investment for Ireland.”

“Competition for foreign investment has never been as intense and campaigns like this will help IDA Ireland increase awareness of Ireland’s suitability as a place to invest.” “IDA Ireland will compete for any mobile investment that results from Brexit.”

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